Earn your Marketing Certificate in just four courses
- Open to anyone with a bachelor’s degree
- In-person and online courses
- Completion: 12 – 24 months
- Summer, fall and spring starts
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Where Siena has connections
Marketing pros are in demand—and Siena’s Advanced Marketing Certificate helps you become one fast. In just four courses at our AACSB-accredited School of Business, you’ll gain the expertise to step up and stand out.
Courses cover customer relationship management, digital analytics, market insights and brand strategy—equipping graduates with the confidence to make their mark in any industry.
ONLY FOUR COURSES AND THE CERTIFICATE IS YOURS
In addition to Marketing for Managers (a mandatory pre-req for the other courses) and Selected Topics in Marketing, students can choose from these four courses.
Click on each course to learn more.
Customer Insight Through Research
Customer Insight Through Research
Learn how to use quantitative and qualitative research methods to understand customer preference, attitudes, and behavior, and ultimately use the findings to develop effective marketing strategies.
Customer Relationship Management
Customer Relationship Management
Apply the practices, strategies and technologies companies use to manage and analyze customer interactions and data throughout the customer lifecycle. You’ll also learn how to improve business relationships with customers, assist in customer retention and drive sales growth.
Digital
Analytics-Marketing
Digital
Analytics-Marketing
Learn how to create and use consumers’ web interactions with brands and measure those interactions using appropriate analytic tools. You’ll apply marketing analytics to real-world marketing problems.
Strategic Brand Management
Strategic Brand Management
Some of an organization’s most valuable assets are the brands that it has invested in and developed over time. In this course, you’ll take a consumer-centric approach to explore brand management with the goal of identifying the ingredients for building and managing inspired brands.
WHY SIENA
GUIDANCE & Growth
We provide graduate students with mentorship and coaching, career services and professional development opportunities. Even if you plan to stay in your current role, we’ll help you understand how you can immediately apply your new skills.
INSTANT CONNECTIONS
Right away, you’ll have access to Siena’s incredibly loyal alumni network in the Capital Region and across the globe. You’ll also have professors who are deeply connected to companies in the area.
Immersive Experiences
You’ll learn through simulations and interactive research, collaborate on projects side-by-side with Siena’s workforce partners and get to use the latest tools and technology.
Already Interested? Apply Now.
What Students and Faculty Are Saying
Our School of Business has AACSB accreditation, the “gold standard” given to less than 5% of business schools worldwide
Siena has been named the #1 university in New York for job placement